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PRSAY, Professional Publications, Opinion Editorials Susan Balcom Walton, Ph.D. PRSAY, Professional Publications, Opinion Editorials Susan Balcom Walton, Ph.D.

24/7 CSR: Employees Are Always Brand Ambassadors

At some point, every employee will have an opportunity to fill the role of company ambassador. Their responses — and even more importantly, their personal support of their organization — may very well ride on whether they’ve been informed, involved and recognized in their vital roles.

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PRSAY, Professional Publications Susan Balcom Walton, Ph.D. PRSAY, Professional Publications Susan Balcom Walton, Ph.D.

Strong Recommendations: Here’s How to Provide Quality References

References are an essential evaluation tool for jobs, awards and higher education. A good reference can help to validate a hiring manager’s decision to move to the offer stage and can be a key differentiator between applicants with similar skills. With so much riding on recommendations, it’s important to get them right.

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PRSAY, Professional Publications Susan Balcom Walton, Ph.D. PRSAY, Professional Publications Susan Balcom Walton, Ph.D.

Building Career - Long Relationships: Why Courage is the Cornerstone to Mentoring

It’s becoming more important than ever to connect with and learn from other professionals. We need the encouragement and advice that mentoring relationships can offer, but first we must summon our courage and productivity to find, build and mentor those relationships. This article offers some tips for getting started.

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PRSAY, Professional Publications Susan Balcom Walton, Ph.D. PRSAY, Professional Publications Susan Balcom Walton, Ph.D.

New Realities: Job Searching in the COVID -19 Era

If the pandemic slowed down your job trajectory, use that time to your advantage: up your “hustle quotient.” Make sure you’re not regressing in your skills. And remember: This is not the first time there’s been a hit to the economy. It’s a part of your story—so wear your badge of resilience with pride.

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Course Materials & Training/Curriculum Modules Susan Balcom Walton, Ph.D. Course Materials & Training/Curriculum Modules Susan Balcom Walton, Ph.D.

Crisis Management Scenario for Writing, Public Relations, Issues Management, Campaigns and Social Media Classes: The Woodworks Company: Dealing with Disappointing a Community

Crisis Management Scenario for Writing, Public Relations, Issues Management, Campaigns and Social Media Classes: The Woodworks Company: Dealing with Disappointing a Community

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Course Materials & Training/Curriculum Modules Susan Balcom Walton, Ph.D. Course Materials & Training/Curriculum Modules Susan Balcom Walton, Ph.D.

Crisis Management Scenario for Writing, Public Relations, Issues Management, Campaigns and Social Media Classes - Ivy Valley Elementary School: A “Holding Statement” Crisis Communication Scenario

Crisis Management Scenario for Writing, Public Relations, Issues Management, Campaigns and Social Media Classes - Ivy Valley Elementary School: A “Holding Statement” Crisis Communication Scenario

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