Dissertation (Topic: Social Media Content Analysis): “Competing by Tweeting: A Content Analysis of University Presidents’ Tweets”

Written by Susan Walton
Published in January 2019

Content creator / storyteller who brings complex and abstract concepts to life. Draws on Fortune 500 communications experience, educational expertise and a flair for good writing to tell a story and explain why it matters.


Susan Balcom Walton, Ph.D.

Content Creator / Strategist / Copywriter

Content creator / storyteller who brings complex and abstract concepts to life. Draws on Fortune 500 communications experience, educational expertise and a flair for good writing to tell a story and explain why it matters.

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Crisis Management Scenario for Event Management Classes: “Pink Ribbon Men.”

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Crisis Management Scenario for Writing, Public Relations, Issues Management, Campaigns and Social Media Classes - Ivy Valley Elementary School: A “Holding Statement” Crisis Communication Scenario