Making it Work: Improving the Relationship Between Public Relations Spokespeople & Journalists

Written by Susan Walton
Published in December 2014

Content creator / storyteller who brings complex and abstract concepts to life. Draws on Fortune 500 communications experience, educational expertise and a flair for good writing to tell a story and explain why it matters.

 
“Making it Work: Improving the Relationship Between Public Relations Spokespeople & Journalists” was co-authored with colleague Joel J. Campbell.
 
Read a chapter of the book “Making it Work,” at the publisher’s website link below, Kendall-Hunt Publishing Company. Chapter 6 is available in its entirety for viewing.
 
 

Book cover is reproduced and appears here with permission of Kendall-Hunt Publishing Company

Susan Balcom Walton, Ph.D.

Content Creator / Strategist / Copywriter

Content creator / storyteller who brings complex and abstract concepts to life. Draws on Fortune 500 communications experience, educational expertise and a flair for good writing to tell a story and explain why it matters.

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