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PRSAY, Professional Publications, Opinion Editorials Susan Balcom Walton, Ph.D. PRSAY, Professional Publications, Opinion Editorials Susan Balcom Walton, Ph.D.

24/7 CSR: Employees Are Always Brand Ambassadors

At some point, every employee will have an opportunity to fill the role of company ambassador. Their responses — and even more importantly, their personal support of their organization — may very well ride on whether they’ve been informed, involved and recognized in their vital roles.

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