Content Creator / Strategist / Copywriter

Purposeful. Persuasive. And a Little Paradoxical.

Paradoxical: Possessing Seemingly Contradictory Features or Qualities

_{Photography by Jean Philippe Delberghe}

Director

Certified in Public Relations Education Program (CEPR)・Public Relations Society of America
Overseeing Department certifying Collegiate Public Relations Programs Based on 8 Global Standards.
Feb 2024 – Present
・4 mos
Consultant, Content Strategist, Storyteller, Copywriter

Strategic Communications
Consulting, LLC・Self - Employed
Confidential client work for B2B and B2C healthcare, technology, R&D and higher education industries.
Jun 2018 – Present
5 yrs・11 mos
Full - Time Faculty

Department of Communication
Director of Internships
Brigham Young University
Rexburg, Idaho
Jun 2019 – Sep 2023
4 yrs・4 mos
Vice President

University & Public Affairs
Project Manager・Fighting Sioux Mascot・Nickname Retirement & Replacement Effort
University of North Dakota
Grand Forks, ND
Jul 2012 – Apr 2016
3 yrs・10 mos
Division Chair

Mayo Clinic
Community Public Affairs
Rochester, Minnesota Area
Apr 2016 – Jun 2018
2 yrs・3 mos
Assistant Professor

Mayo Clinic
Bio medical Communication
Rochester, Minnesota Area
2017 – Jun 2018
1 yr・6 mos

Susan Balcom Walton PH.D.

Greetings! I am a communications leader, writer, content creator and educator emerita with over 25 years of experience in telling stories and explaining to stakeholders why those stories matter.

I have spent much of my career working to build stakeholder relationships, manage issues, market products and build community relationships around the world. Now, I'm applying my writing and storytelling skills to creating content that informs and educates audiences about these same subjects. And here's what's paradoxical about that.

“Paradox #1: I have both “lived experience” and the ability to communicate and resonate with audiences about those experiences. My clients don’t have to choose between the knowledge of a practitioner and the skill of a content creator — I provide both.”

“Paradox #2: I have decades of senior-level experience, but also welcome and respect multi-level and multi-generational feedback and coaching. My extensive corporate and college teaching experience has honed my ability to work effectively across generations — so my clients get senior-level talent and experience without senior-level hubris.”

“Paradox #3: I can cut to the chase without cutting corners. I’m a quick study who can move proactively without excessive direction and who has the research and interview skills to “tease out” vital information. My clients can expect high-quality work that is on-target, on time and on budget.”